To cite MM in publications use:

Altham PME, Hankin RKS (2012). “Multivariate Generalizations of the Multiplicative Binomial Distribution: Introducing the MM Package.” Journal of Statistical Software, 46(12), 1–23. doi: 10.18637/jss.v046.i12.

Corresponding BibTeX entry:

  @Article{,
    title = {Multivariate Generalizations of the Multiplicative
      Binomial Distribution: Introducing the {MM} Package},
    author = {Pat M. E. Altham and Robin K. S. Hankin},
    journal = {Journal of Statistical Software},
    year = {2012},
    volume = {46},
    number = {12},
    pages = {1--23},
    doi = {10.18637/jss.v046.i12},
  }