To cite globaltrends in publications use:

Puhr H, Müllner J (2021). “Let me Google that for you: Capturing globalization using Google Trends.” SSRN Workin Paper. https://www.ssrn.com/abstract=3969013.

Corresponding BibTeX entry:

  @Article{,
    title = {Let me Google that for you: Capturing globalization using
      Google Trends},
    author = {Harald Puhr and Jakob Müllner},
    journal = {SSRN Workin Paper},
    year = {2021},
    url = {https://www.ssrn.com/abstract=3969013},
  }